Important Factors To Rank Better on Google Search

Last year Google revealed that RankBrain is the third most valuable ranking factor but Google refused to comment on the first two factors.Some time back, Adrey Lipattsev Google's Senior Search Quality Strategist during Q&A with Google explained that Links & Content can be considered as the other two important ranking factors 

Ofcourse, Google values many other factors such as URL structure, https, end of duplicate issues, cloaking, 301 redirects, website structure, mobile friendliness

A study conducted by Reputation Solutions 4U found that only 52% of top 25 queries have important keywords in their title tag and less than 39% of landing pages have keywords in the header H1 tag. Algorithms like Rank Brain, Fred and Humming Bird value semantic relevance and optimization.